Growth from the inside, from power and inventiveness is the hardest thing to achieve. Especially on the saturated markets of today. Growth is needed to stay ahead of the commodity hell. And besides; it separates the men from the boys.
You need to see what happens before it happens!
The normal methods of looking ahead don’t cut it anymore. Besides, everywhere commoditization and value erosion is winning ground.
A new approach is needed. Companies need to be connected 24/7 with the entire context of their markets and their consumers. They must operate as a radar station in order to see what happens, before others see it.
We call this connectivity and it is the groundwork of the innovation process called INNOA 
Many markets are saturated and commoditization is a new phenomenon. The parity of products and services has never been bigger. The ability to be different is being eroded , it is in risk of becoming a ‘blur’.
The added value or meaning of products is aging rapidly. The tide though, is turning. More and more attention is given to autonomous growth. Growth from the inside out is a true sign of power and success. It separates the boys from the men. The entrepreneurs from the controllers.
Autonomous growth cannot be achieved without innovation. They are two sides of the same medallion 
